The Broncolor Focus 110 Umbrella is a premium, heavy-duty parabolic light shaper meticulously engineered for fashion, portrait, and commercial photographers who require a punchy yet beautifully wrapping soft source. Measuring 110 cm in diameter, this modifier features a unique, deeply recessed parabolic geometry that goes far beyond the capabilities of standard studio umbrellas. Its interior is lined with a high-efficiency, textured silver reflective coating that maximizes light conversion and amplification, delivering crisp specular highlights, outstanding color saturation, and sharp structural contrast.

The true creative power of the Focus 110 lies in its focusable nature. By sliding the umbrella shaft forward or backward within your studio lamp head’s umbrella reflector, you can mechanically alter the beam projection. Positioned deep inside, it projects a directional, high-contrast beam with rapid edge fall-off. When pushed closer to the flash tube, it scatters a broad, enveloping pool of light that mimics a large softbox while retaining a signature silver “bite.” It is an indispensable, wind-resistant baseline tool for both controlled studio environments and high-intensity location shoots across Hong Kong.

Applicable Scenarios:

• High-Contrast Editorial & Fashion: Create edgy, high-fashion looks that beautifully accentuate garment textures, metallic accessories, and bold tailoring.

• Commercial Beauty & Portraiture: Deliver stunning, crisp circular catchlights in the subject’s eyes while sculpting facial structures with rich dimensional contrast.

• On-Location Outdoor Shoots: Its compact, lightweight deployment profile offers minimal wind resistance on location compared to large softboxes, making it perfect for mobile setups.

• High-Efficiency Fill Lighting: Maximize your flash power output when shooting against bright daylight, utilizing the silver facets to throw light over extensive distances.